25 Sentences That Will Teach Your More About Money Than A 4 Year Business Degree

Hi Profit Seekers, 

A bit late here on a Sunday evening as I’m sending this out.

I want to start off this segment by encouraging you to take a walk and view some nature. We spend so much time on our purpose and businesses that it’s important to detach and connect with nature…and just be grateful.

There’s something special just walking and embracing what mother Earth has to offer…like this view here (yes it’s from today 🙂 )

Today’s issue is about:

25 sentences that will teach you more about money than a 4 year business degree. It’s short, sweet and right to the point.

We’ll also cover some awesome youtube videos for growing your brain

…and end off with some reading resources & books for you to add more money into your bank account.

Now, off to the races 🏁

Est. Reading Time: 4 Mins 42 Seconds

THE PITH
25 Sentences That Will Teach You More About Money Than A 4 Year Business Degree…

1. The money is always made after the first sale.
2. Your offer is the most important aspect of getting the sale.
3. If you can't explain it in 1 minute or less, it's too complicated.
4. Use jargon appropriate to your target market when it comes to your sales copy.
5. Your zero to hero story has a huge impact when it comes to marketing.
6. Study Pixar films to become proficient in storytelling.
7. Skills the pay the bills. Invest in courses, masterminds and education to level up your skills.
8. A good sales letter can change your life. You're literally one sales letter away.
9. A confused buyer will never buy.
10. Write at a 5th grade level. The majority of the US market reads at this level.
11. Never compete on price. Instead compete on value. Price reduction is just a race to the bottom.
12. When in doubt, go after the health, wealth & relationships niche. There's always a market for it.
13. Your prospects define your LTV. A perfect product with the wrong avatar will always be a "bad product".
14. There's no strategic benefit in being the second cheapest in the market.
15. Pricing has no rules. Charge as high a price as you can say out loud without cracking a smile.
16. The person who wants the sales the least always wins.
17. A 3:1 LTV to CAC ratio is the most important indicator of a healthy business...This should be a minimum benchmark.
18. Social proof + scarcity + urgency + risk free guarantees + bonuses = irresistible offer.
19. Your reputation is everything. Never sacrifice your reputation for money.
20. Having a written sales letter alongside a video sales letter will dramatically improve conversions.
21. Marketing first, then sales and then product for new businesses.
22. Having a written sales letter alongside a video sales letter will dramatically improve conversions.
23. Sending youtube content weekly to your email list (free of pitch) will improve your ROAS immensely.
24. Always wait for the prospect to ask you "what is the price?" on a sales call. Never bring it up yourself.
25.People buy with emotion, then justify with logic.

Told you it was to the point.

Hope you enjoyed these. Some of them are more on the “expert” side so feel free to reply to this email if you need clarity.

THE TUBE

We know reading can be boring sometimes so here’s some videos for you to literally grow your brain:

• How To Raise Your Vibrational Frequency And Become Magnetic AF
  Shameless plug: In this video I cover a bit more esoteric concept that is related to making more money. I cover a specific example of my own life and how I attracted certain things to myself using principles from quantum physics, spirituality and more. This is a new angle for the content I create and would love for you to check it out.

  
  

  

  An OG Alex Hormozi video

• Cash Flow Consulting
  If you’re in the make money online or self development space, chances are you’ve stumbled across a super jacked, bearded jesus lookalike named Alex Hormozi. He’s skyrocketed in growth online in the past few months but his old videos are where the real “gold” lays. This is one of our favourites :)

BOOKS & READING

If there’s one thing that will make you a ton of money online, it’s a sales letter (particularly a written sales letter). Writing a good sales letter is no walk in the park though

..It requires a sincere amount of domain expertise around copywriting, persuasive language and most importantly human psychology.

When done correctly however, it can print you millions…or even a billion! The particular sales letter in question is the 67 steps sales letter by Tai Lopez and it made him a very rich man.

This ad (driven to the sales letter above) made Tai Lopez tens of millions of dollars. During the time of running this ad, Youtube ads were quite cheap so Tai doubled down and bought up a TON of ad space. The result? Almost every single person in the USA and Canada getting bombarded with his face on youtube. Hate him or love him, Tai is a legendary marketer and businessman.

Now, time for a book reccomendation….

The following book will teach you everything you need to know to selling or “exit” a business successfull.

…Now why the heck would you want to learn more about selling a business?

Here’s a fact for you: The Most BILLIONAIRES are made in private equity. Private equity consists of buying businesses (or launching them) and selling them.

Now…not ALL businesses are sold in private equity but almost all of my colleagues that operate venture studios and PE firms have a goal to build and exit companies to capture value. In fact, this is Alex Hormozi’s goal with acquisition.com.

The book in question is called “Built To Sell” by John Warillow. It’s short, sweet and includes a ton of personal examples.

That’s it for today 🙂,

The Secrets Of Profit Team

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