The Moneys In The Trend 📈💰

Happy Sunday my fellow profit seekers :)

I’ve been thinking a lot about trends and how much the online content space changes. It’s literally led to me thinking this through like a philosophy problem…God I hate philosophy! I remember in university one time when I was competing against a bunch of try hard philosophy majors.

As the gamer kids say, I was a “noob”.

I’m still figuring out this newsletter stuff so excuse my lacklustre sending schedule. I will promise you one thing though…everything you read here has been published with some genuine thought. I’d much rather be tardy than boring!

Today’s main segment will be geared around trends we’ve seen with our content production and ways to make money hopping on trends (especially in the online space)

I’m genuinely excited to write this one for you guys today. Enjoy!

Here’s the teleology for today:

• Short Or Long Form Content…Which One Should I Focus On?: There’s some contrarian truths that you’ll uncover here…keep reading for our final verdict on what’s best.

• Freebie: Get access to the some crazy AI tools we’ve been using to craft some banger content.

• Content Virality Specialist: This side hustle might just trump all the others!

• The Tube : We’ll be sharing some banger youtube videos to grow your brain…literally!

• Big Lesson Of The Week: A new segment we’ve curated to sum up one big domino idea that you need to implement in your life and business ASAP.
  
  Read Time: 4 Min 45 seconds

THE PITH
Short Or Long Form Content…Which One Should I Focus On? 🤯

In the past year, we’ve seen online content creators and influencers absolutely CRUSH it in business due to their personal brands. From Iman Gadzhi to Andrew Tate, We’re going to be focusing on just that.

Here’s what we’ll promise: We’re not going to blabber on for hours about what’s best and what isn’t. We'll give you a quick breakdown and give you the verdict ASAP.

Let’s begin with long form content:

This is where your most loyal subscribers come from who will pay, stay and refer. Whether you make your money from affiliate promotions or sell your own products…Long form is definitely king.

By studying the meteoric rise of Iman Gadzhi over the past few years, we can see why he’ll hit 100’s of millions in net worth over the coming years. Furthermore, Alex Hormozi quotes that he is also “doubling down on content and spending multiple 6 figures a month”. Word is that he’s getting a studio in Nevada and moving his media team in house.

Speaks volumes right?

The long form content strategy that we’ve seen works best is to go after the opportunity seekers (ie: the biggest market). This is a direct excerpt from Darrel Eves, basically the king of growing youtube channels. Also keep it at a grade 5 level or below.

Fun fact: Did you know that the average American reads at the 7th grade level? It’s basically a no brainer to go a bit on the safer side and only publish content in a grade 5 level or below.

Now If you’re selling to a very sophisticated B2B audience, keep it entertaining. We’ll give you some examples of peeps who do this very well…check out Eric Siu, Niel Patel, Alex Hormozi & The Hustle.

Now let’s chat about short form:

Andrew Tate basically took over the entire world with short form content. His strategy? Setting up an affiliate network to promote clips from his long form content on Youtube. The real magic was his adversary viewpoints upon the status quo. There’s a learning lesson in there for sure :)

Short form content also exploded Iman Gadzhi’s brand and youtube channel. His strategy also resembled Andrew Tate’s affiliate model. The way we see short form content is that it grows your personal brand and keeps you top of mind.

You should have a strategy for short form that ideally can be simplified into a framework. Now…because we love you so much, we’re going to give you one framework for one of our social media strategy buckets right now below. If you like this and want more, show us some love and refer this newsletter.

Short form content strategy:

1. Brainstorm 100 Celebrities, Influencers & Athletes and their unique business successes from chatGPT. It should include a brief excerpt on each person and their story.
2. Feed each of these into postwise.ai to write a viral twitter thread. Post to twitter and get it promoted by a famous twitter page who retweets it.
3. Get each story and make a viral video script using Meedro.com.
4. Repurpose the same content into a short form piece of content with a face behind the camera (talking head style). Edit using proven editing styles backed by viral tiktok influencers/ pages. Ex: Our future, Devin Jatho etc.
4. Post on tiktok, Youtube shorts and IG Reels.
5. Optional: Recreate the same short form piece of content using the Adam voice from elleven labs and put it over a 3d abstract animation sequence.

We’re literally testing this right now and seeing some results. This is just one of our buckets for short form content. We’ve got many more that we’ll share in future weeks!

The verdict:

Long form is king when it comes to growing a genuine and engaged brand. Focusing on long form should be the utmost priority. Why? Have you ever seen someone who is only famous on short form also have a big youtube following? Rarely.

On the other hand however…you will always see people who are youtube famous have large, engaged followings on other platforms too.

Focus on mastering one platform which is Youtube. For shorts, just build a proven and scalable strategy that can be scaled and outsourced. Both are long term plays but youtube is definitely going to have the higher yield.

SIDE HUSTLE OF THE WEEK
Content Virality Specialist 🛍️ 💻

This week’s side hustle is becoming a Content Virality Specialist. If you’re into making short form content videos go viral …this might be for you and will pay you handsomely. Real handsomely.

Pros:

1. Potential for High Earnings: Successful content virality specialists can earn a substantial income, especially if they are able to consistently create and promote viral content. Viral content often attracts a large audience, which can lead to increased ad revenue, affiliate sales, and brand partnerships. Anything that is quadratic or compounding in nature always trumps linear growth and companies will pay a lot for this.
   

2. Creativity and Fun: If you enjoy coming up with creative ideas and experimenting with different content formats, this side hustle can be a lot of fun. You'll have the opportunity to explore various types of content, such as videos, articles, memes, and more. It’s definately something that can be seen as more “fun”.
   

3. Flexible Work Schedule: As a side hustle, you have the flexibility to work on your own terms. You can choose when and how you work, making it suitable for those with other commitments like a full-time job or studies. Most companies only care about KPI’s and won’t be as stringent on hours. They just want results.

Cons:

1. Unpredictable Income: Virality is unpredictable, and not all content will go viral. You may spend a significant amount of time and effort on content that doesn't gain traction, leading to unpredictable income. This makes it difficult to rely on as a stable source of income.

2. Intense Competition: The internet is flooded with content, and standing out in a crowded space can be challenging. You'll face competition from both established creators and newcomers trying to go viral, making it tough to gain attention.

3. Constant Algorithm Changes: Social media platforms and search engines frequently update their algorithms, affecting the visibility of content. This means you'll need to adapt and stay updated with the latest trends and changes, which can be time-consuming.
   
   How To Get Started (Our Reccomendation_:

Start A Personal Brand For Yourself… Make yourself viral first before anything else. This will make generating sales and cash easy because your prospective customer will just see it with their own eyes. A simple hack is to use viralfinder and tokaudit to see trending content which you can recreate with your own words. It’s not copying…just market research :)

Start An Outreach Strategy: Send personalized loom videos in an email and social DM to prospective companies and businesses. Preferably, these businesses should be online coaches, consultants, agencies or tech companies.

Sell A Package + Performance Deal: Ideally you should sell a monthly retainer + performance deal which you can then get a performance based incentive from. This can be something like $2500/ month + 5% of tracked sales revenue. If you can bring the results, they’ll pay. You can even sell a consulting package that’s higher ticket and can be a 6-12 months upfront kind of deal.

Get Paid & Do More: Wait for the earnings to hit your account and do more. If you have a ton of clients, make a waitlist and raise your prices.

P.S This is something that we’re actually hiring for right now. It’s super in demand…trust me!
 

THE TUBE

We know reading can be boring sometimes so here’s some videos for you to literally grow your brain:

• DO NOT throw away your old North Face…you may be able to get a brand new jacket for absolutely free! This video explains the “how to”

• Iman Gadzhi’s Business Plan Unvealed…It’s not what you think. One of our founders, Prab Mangat, does a breakdown on his youtube channel here

FREEBIE
Some AI Tools We Use In Our Content Strategy 🤖 

We’re going to drop 3 AI tools we use below that absolutely CRUSH it for us with our content strategy:

1. Meedro AI: This AI has analyzed 10,000+ viral short form pieces of content and will literally give you a viral worthy video script within minutes.

2. Bing AI Image Generator: This is a better version of midjourney in my opinion.

3. Postwise: This AI will literally write you a viral twitter thread based off its data from analyzing thousands of viral tweets and threads.

That’s it for today 🙂,

The Secrets Of Profit Team